1. Define the survey's purpose 2. Keep it short as much as possible
Keep survey respondents in the loop along the way by telling them up front how long the survey might take. Time is a top complaint among people who have taken surveys, so avoid unnecessary conversations.
3. Keep it simple 4. Learn from previous experiences
Your interaction with your first or second respondents will more or less tell you how long it takes to complete the questionnaire and whether any questions are confusing. So be prepared to do necessary adjustment or clarify concepts next time.
5. Entice
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